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The Mother's Day Interview: The Founders Talk About Their Mother-Daughter Relationship

  • May 5, 2023
  • 3 min read

Updated: May 6, 2023

The bond between a mother and daughter is one of the strongest human relationships. The founders Sarira and Anna tell for the first time about their own relationship and that with their mothers.

May 5, 2023



May 14 is Mother's Day, and we've come up with something special for it. To celebrate the day, we're sharing a little more about our mother-daughter relationship for the first time and how our childhood with our mothers was and is, what we value about each other and what hurdles we've already had to overcome in the course of our young company history.


How did you perceive your childhood with your mother?


Sarira: I was a mommy's kid through and through, and was always allowed to be a kid. I was a free spirit, a true tomboy, and was often out playing with other children during the day. My mother was always there for me, both in good times and bad. She also had a very intimate relationship with her mother. I think that has continued into the third generation.


Anna: When I think back, I was always by my mother's side. Especially as an only child, a real treat when you get the sole attention of your parents for years, haha. Together with my grandma, we were a trio in everyday life, since I was a baby.


Sarira is pregnant for the first time (with Anna)

How has your relationship with your mother evolved over the years?


Sarira: She was already my best friend in my childhood. I could confide in her about everything and always asked her for advice. It was more than a common mother-daughter relationship. She was always there for me and my family, no matter when or where. She was the person I could always count on. She was there.


Anna: Our bond only grew stronger. My mother was and is the first person I turn to in both happy and bad moments. While I certainly had my phases during adolescence, they were short-lived and left no lingering damage to our relationship. Especially in my 20s, I understood all that my mother did for my siblings and for me.


What do you value most and least about each other?

Sarira: My daughter is always there for me. She is a very loyal, reliable and frugal person. I appreciate her patience, her endless creativity, and especially her intelligence. Her presence and creative talents are a true asset to our work together. Unfortunately, she is obnoxious when she is hungry or tired.


Anna: My mother is a very strong person and has high emotional intelligence. Her knowledge of human nature and empathy make her a unique person. Her spontaneity, flexibility and self-confidence have had a great impact on my personality development. She always lives in the moment and tackles the problem as soon as it is there; a true blessing! What I don't like about her? Her impatience and perfectionism.


Sarira's mom at her wedding in the 1950s
What did your mother teach you that you want to pass on to your daughter?

Sarira: That you shouldn't worry until the problem is actually there.


Anna: Although I'm not yet a mother myself, I would like to pass on to my children the love and basic trust that my parents gave me. I want to give them the same space for creative and personal development.


How has working together affected your mother-daughter-relationship?


Sarira: We complement each other through and through. I have learned that my daughter complements me in many ways.


Anna: Initially, it was like everyday life, very relaxed. Gradually, a relationship of our own crystallized, an entrepreneurial one. Since we didn't know how to navigate this new relationship, tensions naturally arose in our mother-daughter relationship. After a few but intense discussions, we developed an internal corporate language that now allows us to communicate better with each other and work more efficiently.


Little Anna and new mom on family vacation in Fuerteventura in 1990s

How do you handle disagreements on design decisions?


Sarira: In some areas, one of us has the better eye. That's when you have to put your trust in the other person.


Anna: Persuasion in decisions that are very important to you. Otherwise, compromise, compromise and compromise.


What unique skills and strengths do you both bring to the company?

Sarira: The creation of artificial flower arrangements, a sound knowledge of craftsmanship, as well as the sketching of a rough space planning, which takes place immediately after the first conversation for a interior design consultation project in my head. And the motto: "There's nothing that can't be done."


Anna: The planning, organization, all creative activities as well as the final decorating and fine-tuning in interior design projects.




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